Discover the Préférence Ultra Platinum Bleaching Hair Dye by L’Oréal Paris with a formula to protect hair bonds while lightening up your hair to 9 levels.
L’Oréal Paris created this bleaching hair dye taking into account that hair bonds are essential components inside the hair fibre. They are responsible for our hair quality. If impacted, hair can become dry and brittle.
For the first time, this hair bleach is enriched with bonding inside the formula to protect the hair bonds while lightning up your hair up to 9 levels.
Go for extreme protection thanks to the anti-yellow care and the innovative hair bonding technology. The result? The purest platinum blonde, as well as stronger and nourished hair.
