L’Oréal Paris Preference is an innovative permanent hair color with an anti-fade system. The new gel formula with oil provides up to 8 weeks of intense, shiny color and up to 100% gray hair coverage. The product offers professional at-home results, is ready to rinse out in just 25 minutes and contains a Shine Protecting Conditioner enriched with UV filter and vitamin E derivative.
- Up to 8 weeks of brilliant color
- Up to 100% gray hair coverage
- New gel-like, non-flowing texture
- Ready to rinse off in as little as 25 minutes
- Unique floral scent
- Shine-protecting conditioner with UV filter and vitamin E derivative
